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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 16, 2026

Over Two-Thirds of Programmatic Spending Next Year Will Be in Retail or Social Media

Over Two-Thirds of Programmatic Spending Next Year Will Be in Retail or Social Media

Featured In

Programmatic Advertising Forecast and Trends H1 2026

Chart Title

Over Two-Thirds of Programmatic Spending Next Year Will Be in Retail or Social Media

Publication Date

January 16, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Programmatic Advertising Forecast and Trends H1 2026
Topics
Programmatic Ad SpendingRetail MediaSocial Media Ad SpendingDigital Display Ad SpendingUnited States
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