Wearables are becoming digital health hubs. The race to own the everyday consumer health experience is accelerating via AI, health data integration, and care services, even as the people who stand to benefit most are the least likely to own them.

Key Question: What is driving wearables’ evolution into healthcare platforms, and what will accelerate consumer adoption?

Key Stat: Health wearable adoption is lowest among lower-income consumers, older adults, and consumers in poor health, per our survey data.