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AI helps Google Shopping offer a more personal touch

Article by Zak Stambor  |  Oct 15, 2024
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AI helps Google Shopping offer a more personal touch
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Topics
Personalization
Technology
Digital Shoppers & Buyers
United States

The news: Alphabet Inc. rebuilt Google Shopping “from the ground up with AI” to deliver a more relevant, personalized experience that will roll out in the US in the coming weeks, the company wrote in a blog post announcing the news.

Three new features distinguish the experience:

  • An AI-generated brief that provides information about the product shoppers are researching

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AI helps Google Shopping offer a more personal touch