The news: Amazon plans to launch “Buy It Now,” a “Shark Tank”-style show in which entrepreneurs pitch products to a studio audience alongside judges who include the retailer’s executives and celebrities such as Goop founder Gwyneth Paltrow and designer Christian Siriano, per The Wall Street Journal.

The retailer will feature finalists’ products in a new Amazon “Buy It Now” online store, and the winner of each episode will earn $20,000.
Amazon will help winners describe their products to garner attention on the “Buy It Now” store.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Amazon retail media marketers are laser-focused on ROI

Small businesses see social media as their clearest path to growth in 2026

How the in-store opportunity is shifting for retail media networks

Gen Zers seek financial stability as they exit college

UBS secures a US banking charter, targets banks’ private-client services

Why your commerce media campaigns now need growth through deeper engagement

In-store retail media is stuck in a system that wasn't built for it

Google rewrites search headlines with AI, raising identity and SEO risks for brands

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

About

Amazon’s new Shark Tank-like show melds content and commerce

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries