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Online reviews influence Gen Z purchase decisions

Article by Zak Stambor  |  Feb 12, 2025
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Online reviews influence Gen Z purchase decisions
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Topics
Consumer Behavior
Retail Ecommerce Sales
Generation Z
United States

The insight: Gen Z consumers are more likely to be influenced by online reviews than older generations, according to a CivicScience survey.

  • 87% of 18- to 24-year-olds are swayed at least slightly by online reviews when purchasing a product, compared with 67% of the general population.
  • Consumers ages 55 and older are the least inclined to factor online reviews into their purchase considerations, with 51% saying they play no role in their purchase decisions.

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Online reviews influence Gen Z purchase decisions