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EMARKETER

Infopack: Toys 2026

Trends and Insights Shaping the Toy and Hobby Industry

Report by Amy Rotondo  |  May 8, 2026
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About This Report
US toy and hobby retail sales will grow steadily through 2030, but the real momentum is online. Ecommerce growth will outpace the retail market as its role in the category continues to expand.
Topics
Toys & Games
Retail Sales
Retail Ecommerce Sales
US

US toy and hobby retail sales will grow steadily through 2030, but the real momentum is online. Ecommerce growth will outpace the retail market as its role in the category continues to expand.

This report provides key forecasts and survey data to help you and your customers understand:​

  • The size of the toy market
  • Key performance indicators (KPIs)
  • Consumer shopping behavior in the sector

authors

Amy Rotondo

Contributors

Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Naomi Rebuelta
Copy Editor
Ana Sazon
Data Visualization Editor
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