The data: Over one-third of consumers (34%) want to see more technology involved in their health and wellness management, according to a Reach3 Insights survey of 1,043 US adults.

Digging into the details: Consumers are already using a range of digital health tools.

• 20% use a smart scale in 2026, per Reach3.
• 19% use a smart home health device (e.g., connected blood pressure monitor, smart thermometer) this year, Reach3’s data revealed.
• 35% of US consumers will use a health or fitness app this year, per EMARKETER projections.