For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: 38% of North American consumers affected by some kind of cyber threat have been the target of an online scam, according to an August 2023 Malwarebytes survey.

Beyond the chart:

• Over half (53%) of US adults limit or avoid clicking on ads online because of cybersecurity concerns, per CivicScience.
• Other behaviors US adults avoid include opening emails (47%), using mobile payment apps (42%), and shopping online (26%).

Use this chart:

• Assess the cybersecurity threats facing North American consumers.
• Understand consumer hesitation to clicking on ads or sharing personal information.

More like this:

• Will there be a federal privacy law?
• What’s on ad executives’ minds as they hit the home stretch toward ID deprecation?
• B2B marketers are taking a cautious approach toward data investments
• For marketing at scale, generative AI’s use hinges on trust and the human touch
• Interoperability, the right evaluation criteria are key to identity solution adoption

Methodology: Data is from the October 2023 Malwarebytes report "Everyone's Afraid of the Internet." 1,004 consumers in North America ages 13-77 were surveyed online during July 25-August 3, 2023.