Key stat: 46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.

Beyond the chart:

• The disconnect shows up in real behavior, too. Some 58% of consumers say they're open to placing orders through an AI assistant, but just 6% have actually done so, according to Radial.
• Meanwhile, sponsored answers carry their own credibility tax. Some 63% of US adults say ads in AI search results would make them trust those results less, according to January 2026 data from Ipsos.

Use this chart: Drop this in your AI monetization deck to temper executive enthusiasm about chatbot ads or AI shopping agents. Use it to show product and CMO teams that 46% of US genAI users currently reject both formats, meaning trust-building has to come before sponsored answers or autonomous checkout flows.

Related EMARKETER reports:

• AI Commerce 2026 (EMARKETER subscription required)
• Will ChatGPT Become the West's First Super App? (EMARKETER subscription required)

Methodology: Data is from the April 2026 Mod7 Research Strategy report titled "Beyond AI Adoption: Trust, Value Exchange, and the Limits of Growth." 1,068 US adults ages 18+ were surveyed online during January 2026. Following quality assurance screening, the final sample was n=881. Results were weighted against the US population for age, gender, income, region, and other factors.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.