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Roblox, Google push rewarded in-game ads to gamers

Article by Grace Harmon  |  Apr 1, 2025
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Roblox, Google push rewarded in-game ads to gamers
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Video Games
Digital Ad Spending
US

The news: Roblox and Google have partnered to bring rewarded in-game ads to the platform to boost user engagement and ad revenues.

  • Users can watch full-screen video ads that are up to 30 seconds long in exchange for in-game benefits like power-ups or extra lives.
  • Marketers can buy ad spots through Google Ad Manager, which will start offering image and video billboard ads in coming months.

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