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Samsung Ads debuts ad suite for interactive CTV campaigns

Article by Jeremy Goldman  |  Apr 28, 2025
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Samsung Ads debuts ad suite for interactive CTV campaigns
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Topics
Connected TVs
Digital Video Ad Spending
United States

The news: Samsung Ads has introduced Creative Canvas, a self-serve ad suite unveiled ahead of NewFronts that lets advertisers easily create interactive, social-style connected TV (CTV) ads, per Adweek.

Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads.

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