Mobile is a crucial ecommerce channel in the UK, with over 58% of online sales occurring on mobile devices this year. But mobile still trails desktop on key metrics, the battle for engagement is intensifying in a highly competitive market, and AI is transforming consumer expectations.

To stay competitive, brands and retailers must go beyond speed and usability and elevate their mobile shopping experiences with AI-driven discovery, hyper-personalized engagement, frictionless checkout, integrated loyalty, and tighter connections between digital and physical touchpoints.

This deck equips solution providers with data-rich pitch materials, compelling content marketing assets, and persuasive prospecting narratives that position mcommerce as a strategic growth priority.

Specifically, it will:

• Size the mcommerce opportunity within the broader ecommerce landscape.
• Define the key challenges of customer acquisition and sales growth in mcommerce.
• Outline actionable strategies for building AI-enhanced, omnichannel mobile experiences that meet rising consumer expectations.