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Learn More →US Ad-Supported vs. Ad-Free Streaming Video Viewers 2026
Avoiding Ads Becomes a Challenge for Viewers
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Table of Contents
Executive Summary
Ad-free streaming will become less common
Recommendations for Brands
Sources
Media Gallery
About This Report
As prices climb and ad tiers spread, most viewers will see commercials regardless of their plan. Streamers and marketers are asking how to turn growing ad loads into sustainable revenues without alienating viewers.
Table of Contents
Executive Summary
Ad-free streaming will become less common
Recommendations for Brands
Sources
Media Gallery
Ad-supported tiers now dominate subscription streaming, but subscriptions still drive most revenues. Marketers and streamers now face the question of how to manage higher ad loads without alienating viewers.
Key Question: To what extent are subscription streaming services relying on advertising?
Key Stat: Peacock and Amazon Prime Video will lead the way with about 80% of their US viewers being ad-supported in 2026.
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authors
Ross Benes
Contributors
- Oscar Bruce Jr.
- Director, Forecasting
- Rahul Chadha
- Director, Report Editing
- Ethan Cramer-Flood
- Nikolai Dineros
- Penelope Lin
- Director, Data Visualization
- Jherr Daven Velasco
- Researcher
- Lara Robla Vila
- Yoram Wurmser
- Principal Analyst
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