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X will see first year of ad sales growth since Musk takeover

Article by Marisa Jones  |  Mar 31, 2025
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X will see first year of ad sales growth since Musk takeover
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Digital Ad Spending
Social Media Ad Spending
United States
Worldwide

The news: X (formerly Twitter) is poised for its first year of ad sales growth since Elon Musk took over the platform in 2022, per our forecast.

  • US sales are expected to be up 17.5% this year, reaching $1.31 billion.
  • Global sales will climb 16.5% to $2.26 billion.

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