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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes products or services ordered using the internet, regardless of payment method, for pickup in a store, curbside, or from a locker in a retail location or pickup hub; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.
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