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Traditional Media Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Methodology: Estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts. For countries in 'Other Western Europe' and 'Other Central & Eastern Europe, estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts.
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