Yory Wurmser is Principal Analyst and Desk Lead for EMARKETER’s advertising, media, and technology coverage. He covers advertising from all angles but with an emphasis on mobile advertising, gaming, and AI.

He has presented nearly two dozen webinars for EMARKETER in the past decade. Previously, Yory was Director of Media and Marketing Insights at the Direct Marketing Association and Consultant at Swiss Consulting Group.

Yory is frequently quoted by leading news organizations like the Wall Street Journal, AdWeek, and Morning Brew. He holds a PhD in political science from Columbia University and an undergraduate degree from Johns Hopkins University.