Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

When BNPL moves into the monthly budget, payment awareness falls apart

Article |
 Mar 20, 2026

Robo-advisory may be the gateway to human-advised relationships

Article |
 Mar 20, 2026

Wealth advisors are branching out into lifestyle services

Article |
 Mar 20, 2026

JPMorgan pursues wealth management for professional athletes

Article |
 Mar 20, 2026

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Article |
 Mar 20, 2026

Rare disease audiences gravitate toward non-traditional health information sources

Article |
 Mar 20, 2026

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Article |
 Mar 20, 2026

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Article |
 Mar 20, 2026

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Article |
 Mar 20, 2026

Maryland bill pushes for transparency in disease awareness ads

Article |
 Mar 20, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Gen Z leads shift to vertical video and creator-first media

Article by Jeremy Goldman  |  Jun 2, 2025
Download
Gen Z leads shift to vertical video and creator-first media
Share
Topics
Generation Z
Digital Video
Influencer Marketing
United States

The news: Gen Z consumers overwhelmingly prefer short-form vertical content, with 64% naming TikTok their top platform, followed by Instagram Reels/Stories (55%) and YouTube Shorts (54%), per Toluna.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.