Key stat: HomeDepot.com drew 47.8 million US unique visitors in April 2026, more than double Lowes.com's 20.2 million and over 6x HarborFreight.com's 7.3 million, according to a June report from Comscore.

Beyond the chart:

• That massive audience is also the most valuable to advertise against. Tools and home improvement delivered the strongest ad returns of any industry at $4.56 for every dollar spent in Q4 2025, nearly 2.5x what clothing, shoes, and jewelry advertisers saw ($1.86), according to SellMetric.
• The traffic lead rests on more than DIY demand. Home Depot's US comparable sales rose just 0.4% in Q1 2026 as elevated mortgage rates (a 30-year fixed near 6.75%, per Mortgage News Daily) pushed shoppers toward smaller projects, but a growing Pro business lifted net sales 4.8% to $41.77 billion.

Use this chart: Drop this into a retail media planning deck to benchmark Home Depot's digital reach against Lowe's and Harbor Freight before allocating spend. Use it to show leadership why the category's audience concentrates at the top, and to prioritize which home improvement retail networks deserve your budget.

Related EMARKETER reports:

• Search and Retail Media Search KPIs Q2 2026 (EMARKETER subscription required)
• Commerce Media Ad Buyer Insights 2026 (EMARKETER subscription required)