The news: Integral Ad Science is expanding its partnership with Reddit to bring its full Total Media Quality (TMQ) suite to the platform, enhancing global ad measurement and brand safety.

The rollout gives advertisers access to viewability, invalid traffic (IVT), and brand suitability metrics across Reddit’s 100,000+ communities.
AI-powered content classification, cross-format measurement, and signal platform reporting are now integrated, building on the initial IAS-Reddit partnership launched earlier this year.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

Wealth advisors are branching out into lifestyle services

JPMorgan pursues wealth management for professional athletes

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Rare disease audiences gravitate toward non-traditional health information sources

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Maryland bill pushes for transparency in disease awareness ads

About

Reddit expands IAS partnership to bolster ad measurement

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries