Welcome to our third edition of “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of five in the collection—we cover our latest forecasts for total media ad spending.

This deck will:

• Provide an overview of our total media ad spending and revenue forecasts as of H1 2026, including breakdowns by medium, format, device, and industry
• Help ad buyers benchmark their total media ad spending and budget allocations against the market
• Help publishers and solution providers assess whether their total media ad revenue mix is in line with industry trends