The news: Social media and streaming platforms are driving content discovery for Gen Z consumers, who are consistently online and hungry for short-form content.

• Nearly three-quarters (72%) of US Gen Zers find new media content on social media platforms like TikTok or Instagram, per Toluna’s Gen Z Decoded survey, and 71% turn to YouTube.
• While interest in online activities fluctuates by the hour, social media use is constant: At least 74% are using it at any given time of day, peaking at 81% in the afternoon and evening.