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Additional Note: Examples include scanning product QR codes in-store, scanning codes found on print publications, restaurant menu, apparel shops, electronic stores, shopping centers, groceries, healthcare services and for payments or using features like Snapchat’s Snapcode and Instagram’s Nametags. Also includes Amazon’s SmileCodes, which are QR code boxes in ads that users can scan, which lead to Amazon product pages or other mobile content.

Methodology: Estimates are based on the analysis of survey data from research firms, historical trends, company-specific data, and internet and mobile adoption trends.

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