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Digital Travel Bookers

Overall

Digital Travel Bookers

Digital Travel Researchers

by Device

Mobile Travel Bookers, by Device

Mobile Travel Researchers, by Device

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Source & Notes

Data Table

Source: EMARKETER Forecast, June 2025 - January 2026

Note: ages 18+; internet users who have booked travel online via any device at least once during the calendar year

Additional Note: Digital travel includes flights, car rentals, cruises, hotels, and other accommodations and transportation.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.

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