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Smartphone Apps Used
Overall
Mobile App Users, by Device
Mobile App Installers, by Device
Smartphone Apps Installed
Smartphone Apps Used
App Users by Type
Smartphone Dating App Users
Smartphone Food Delivery App Users
Smartphone Grocery App Users
Smartphone Health/Fitness App Users
Smartphone Map/Navigation App Users
Smartphone News App Users
Smartphone Shopping/Retail App Users
Smartphone Sports App Users
Smartphone Weather App Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: number of unique apps that have been launched at least once per month by smartphone app users of all ages
Additional Note: A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes applications being used via webview. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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