Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: ages 18+; individuals who access the internet via mobile phone (browser or app) while watching digital video or traditional TV content on a TV set at least once per month; use of SMS/MMS is not considered mobile internet access
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
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