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Classified Ad Spending
Overall
Digital Ad Spending
Ad Spending, per User
Digital Ad Spending, per Internet User
by Company
Digital Ad Revenues, by Company
Digital Ad Revenue Growth, by Company
Digital Ad Revenue Share, by Company
by Device
Digital Ad Spending, by Device
by Format
Digital Ad Spending, by Format
Digital Ad Spending Growth, by Format
Digital Ad Spending Share, by Format
Formats
Classified Ad Spending
Display Ad Spending
Search Ad Spending
Social Network Ad Spending
Video Ad Spending
Other Digital Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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