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TV Ad Spending
Overall
Total Media Ad Spending
Total Media Ad Spending, per Person
Total Media Ad Spending, by Media
Total Media Ad Spending Growth, by Media
Total Media Ad Spending Share, by Media
Traditional Media Ad Spending
Traditional Media Ad Spending, by Media
Traditional Media Ad Spending Growth, by Media
by Media
Digital Ad Spending
Magazine Ad Spending
Newspaper Ad Spending
Out-of-Home Ad Spending
Radio Ad Spending
TV Ad Spending
by Device
Mobile Ad Spending
Per Hour, per User
Total Media Ad Spending per Hour Spent with Media, per User
Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Digital Ad Spending per Hour Spent with Digital Media, per Person
Magazine Ad Spending per Hour Spent with Magazines, per Person
Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
Newspaper Ad Spending per Hour Spent with Newspapers, per Person
Print Ad Spending per Hour Spent with Print, per Person
Radio Ad Spending per Hour Spent with Radio, per Person
TV Ad Spending per Hour Spent with TV, per Person
Total Ad Spending per Hour Spent with Total Media, per Person
Digital Video Ad Spending per Hour Spent with Digital Video, per Person
Traditional Ad Spending per Hour Spent with Traditional Media, per Person
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: includes broadcast and cable TV; excludes digital; converted at the exchange rate of US$1=¥109.003442
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
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