Source & Notes
Data Table
Source: EMARKETER ForecastFebruary 2026 
Note: ages 18+
Additional Note: Adult print readers are individuals who read newspapers or magazines at least once per month. Print includes offline magazines and newspapers. Excludes digital
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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