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Pandora Paid Subscribers
Users
Pandora Listeners
Pandora Paid Subscribers
Ad Revenue
Pandora Ad Revenues
PRO+
Ad Revenue, per User
Pandora Ad Revenues, per Pandora Listener
Ad Revenue per Hour, per Person
Pandora Ad Revenues per Hour Spent with Pandora, per Person
Mobile Ad Revenue
Mobile Pandora Ad Revenues
Mobile Pandora Display Ad Revenues
Subscription Revenue
Pandora Subscription Revenues
Time Spent
Time Spent with Pandora
Time Spent with Pandora by Adult Pandora Listeners
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: internet users of any age who subscribe to one of Pandora's paid services (e.g., Plus, Premium, or Premium Family); each individual account on a Premium Family plan counts as one subscriber; includes self-pay subscribers and paid promotional subscribers; excludes free trial users
Additional Note: Includes Stitcher Premium subscribers.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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