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Source & Notes
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Source: EMARKETER Forecast- January 2026 
Note: Internet users of any age who subscribe to a paid digital audio service (e.g., Spotify Premium, Pandora Plus, Apple Music, Amazon Unlimited, iHeartRadio All Access, etc.). Each individual account on qualifying family plans counts as a unique subscriber. Includes paid promotional subscribers and free trial users.
Additional Note: Individuals with multiple paid digital audio service subscriptions are only counted once.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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