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Microsoft Copilot Users

Overall

Microsoft Ad Revenues

PRO+

Mobile Microsoft Ad Revenues

Formats

Microsoft Display Ad Revenues

Microsoft Search Ad Revenues

Mobile Microsoft Display Ad Revenues

Users

Microsoft Copilot Users

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Source & Notes

Data Table

Source: EMARKETER Forecast, June 2025 - January 2026

Note: internet users of any age who enter a prompt into Microsoft Copilot (browser or app) via any device at least once per month

Additional Note: Implementations of Microsoft Copilot through other Microsoft apps, such as Excel, Outlook, PowerPoint, and Word, are excluded.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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