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Note: includes leisure and unmanaged business travel sales booked by UK-based internet users via any device, regardless of the method of payment or fulfillment

Additional Note: Digital travel includes flights, car rentals, cruises, hotels, and other accommodations and transportation. Figures are converted from local currency to US dollars using the average exchange rate for the latest full year.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.

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