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Haircare
Overall
Retail Sales, by Product Category
Retail Sales Growth, by Product Category
Retail Sales Share, by Product Category
by Product Category
Apparel, Footwear, & Accessories
Auto & Parts
Computer & Consumer Electronics
Cosmetics & Beauty
Color Cosmetics
Food & Beverage
Fragrance
Furniture & Home Furnishings
Haircare
Household & Personal Consumables
Skincare
Sporting Goods, Hobby, Books, Music & Video
Other Categories Retail Sales
Other Cosmetics & Beauty
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: Excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Haircare includes products used for the care and styling of hair such as shampoo, conditioner, hair masks, styling products, and hair color; it excludes hair salon services.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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