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Newspaper Ad Spending
Overall
Total Media Ad Spending
Total Media Ad Spending, per Person
Total Media Ad Spending, by Media
Total Media Ad Spending Growth, by Media
Total Media Ad Spending Share, by Media
Traditional Media Ad Spending
Traditional Media Ad Spending, by Media
Traditional Media Ad Spending Growth, by Media
by Media
Digital Ad Spending
Magazine Ad Spending
Mobile Ad Spending
Newspaper Ad Spending
Out-of-Home Ad Spending
Print Ad Spending
Radio Ad Spending
TV Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion)
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
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