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Smart Speaker Users
Overall
Smart Speaker Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: individuals of any age who use a smart speaker at least once per month; excludes Hong Kong
Additional Note: A smart speaker is a standalone device which includes a voice assistant, such as Tmall Genie, Xiaomi AI, Linglong Dingdong, Tingting, Little Fish etc. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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