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Time Spent with Spotify by Adult Spotify Listeners
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Subscription Revenue
Source: EMARKETER Forecast, December 2025 - January 2026
Note: ages 18+; internet users who listen to Spotify on any device at least once per month; includes all time spent listening to Spotify on any device; includes free ad-supported listeners and Spotify Premium subscribers
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.