Digital Video
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Source & Notes
Data Table
Source: EMARKETER ForecastMarch 2026 
Note: ages 18+; includes all time spent with online video activities; includes viewing via any device; includes time spent with video via social networks
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total French adult population according to the Statistique et des Etudes Economiques' (INSEE) latest release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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