Newsletter sign-up
Contact Sales:1-800-405-0844
Social Network Political Ad Spending
Overall
by Media
by Device
by Channel
Source: EMARKETER Forecast, April 2026 - June 2026
Note: paid advertising only; includes social network advertising related to federal, state, or local politics, including elections and lobbying activities; includes advertising directly related to legislative and regulatory issues
Additional Note: Social network ad spending includes paid advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes payments to influencers or other creators to produce sponsored content; and includes branded content amplified as paid media.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.