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Spotify Podcast Viewers
Ad Spending
Ad Revenues, by Platform
Time Spent
by Generation
Podcast Listeners by Platform
Podcast Viewers by Platform
Source: EMARKETER Forecast, September 2025 - January 2026
Note: internet users of any age who watch a podcast on Spotify via digital stream or direct download on any device at least once per month
Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual elements are required, the content is considered a video program. Video platforms for podcast viewing include Apple Podcasts, Spotify, YouTube, and YouTube Music, among others. Internet users who listen to podcasts with the video playing in the background are counted as podcast viewers.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.