Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: households with a membership to Walmart+, where at least one person of any age accesses the account at least once during the calendar year
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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