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Source & Notes

Data Table

Source: EMARKETER Forecast, September 2025 - January 2026

Note: internet users of any age who subscribe to Spotify Premium; each individual account on a Premium Duo or Family plan counts as one subscriber; includes paid promotional subscribers and free trial users

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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