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Apple Carplay Users
Source: EMARKETER Forecast, October 2025 - January 2026
Note: ages 14+; licensed drivers who have used Apple CarPlay in their car at least once in the past year.
Additional Note: Includes drivers who connect to 3G, 4G LTE, or 5G VoLTE through the Apple CarPlay app via mobile devices connected via Bluetooth, USB connection, or dongle adapters. Once the app is paired with a car’s head unit, the system can mirror some apps on the vehicle’s display. Connected services accessed through the app include navigation and routing, infotainment (music, social media, news, etc.), SMS, telephone, calendar, search, and hands-free voice assistant among other services. Excludes audio controlled through a mobile device. Also excludes satellite radio and commercial or publicly owned vehicles. eMarketer benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2023. These figures include restricted drivers and graduated driver licenses.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.