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Subscription Ecommerce Sales, per Person
Source: EMARKETER Forecast, May 2025 - January 2026
Note: regularly recurring (weekly, monthly, yearly, etc.) sales of products offered by brands or retailers that are shipped to consumers on a periodic basis; ordered using the internet via any device, regardless of the method of payment or fulfillment; includes physical products with their accompanying services; excludes travel and event tickets
Additional Note: Examples include Amazon Subscribe & Save, Blue Apron, Dollar Shave Club, Stitch Fix, and Walmart Beauty Box. Subscriptions to digital media platforms (e.g., Adobe Photoshop, Netflix, Peloton, Spotify, etc.) are excluded.
Methodology: Estimates are based on the analysis of US Department of Commerce data, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.