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Note: represents the gross value of products or services sold online by retailers via GoDaddy, including sales on retailer-owned and -operated sites, social media platforms, and online marketplaces; excludes physical store sales, B2B sales, and nonretail categories (e.g., travel and event tickets, food services)

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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