Source & Notes
Data Table
Source: EMARKETER ForecastFebruary 2026 
Note: individuals of any age who watch videos via app or website at least once per month on the ad-supported plan of at least one subscription OTT service (e.g., Amazon Prime Video, Disney+, Netflix)
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.