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Instacart Grocery Sales
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Instacart Ad Revenues
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Instacart Grocery Sales
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: sales of grocery products ordered via Instacart's site/app; excludes taxes and tips; includes pickup and delivery
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company data, internet and mobile adoption trends and demographic adoption trends.
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