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Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year, regardless of the method of payment or fulfillment; includes grocery delivery and pickup

Additional Note: Groceries are defined as food and nonfood products people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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