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Broadcaster Video-On-Demand + TV Ad Spending
Source: EMARKETER Forecast, December 2025 - January 2026
Note: includes both traditional TV and BVOD
Additional Note: Traditional TV includes broadcast and cable TV. BVOD is digital video content from any traditional UK public service broadcaster that is made accessible online and on-demand. It includes services such as All 4, ITVX, and My5.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.