Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: internet users of any age who access both social networks via any device at least once per month
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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